Perk Up Coffee & Tea: A success story amid a pandemic

Running a business in the middle of a pandemic is not for the faint-hearted. With the community quarantine restrictions, reduced foot traffic, and restless consumer base, entrepreneurs have to be quick on their feet to survive, much less make a profit. This unpredictable scenario didn’t stop 24-year-old Pam Jacobe from establishing her ready-to-drink beverage brand Perk Up Coffee & Tea.